This content faithfully represents Dana's documented voice.
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Measured against the client's documented voice guide. The score reflects how closely this post matches their established voice.
- ✍️DraftedTuesday, September 22, 2026 at 12:29 PM
- ✓Approved by clientTuesday, September 22, 2026 at 12:29 PM
The million-dollar stress call
A client called me last month to tell me she'd crossed a million in revenue for the first time. About five minutes later she admitted she'd never been this stressed. Revenue was up around 30%. Profit was down. She'd hired two people before the work was there, and she'd priced her new clients the same as her old ones even though they needed a lot more of her time. None of that shows up on the revenue line, so it's a risky number to celebrate on its own. I asked her: if you doubled tomorrow, would you make twice as much, or just have twice as much to manage? We spent the rest of the hour on that.
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