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   Monday, July 6, 2026 at 3:34 PM
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   Approved by client

   Tuesday, July 7, 2026 at 9:34 PM

WA6: Doing It Alongside (text)

Last quarter I stood in front of a room of leaders and made a claim I had to be willing to back. I told them alignment is the highest-leverage work a leader does, and that most of them were spending their time everywhere except there. Then I spent the next two hours proving it, walking them through where their own teams were leaking performance they couldn't see. This is the part of the work I love most, and it isn't the theory, it's the room. It's the moment a leader realizes the problem they've been treating as a people problem was a translation problem all along, and that it's fixable. I do this in three settings, and they feed each other. First, on stage, where I speak to rooms of leaders about performance and alignment. Second, in workshops, where teams do the actual diagnostic work together. Third, in one-on-one coaching, where an owner or executive rebuilds how they lead from the inside out. One client I worked with recently came in convinced he needed to replace half his team. We decided not to let anyone go, and instead used the Tru Platform to gain insight directly from the vantage point of every team member who was underperforming. Within weeks, the people who had seemed least aligned started performing above goal, which led us to do the same with the rest of the team, and the result was magnified toward the positive with even more performance across the board. This took time, no doubt. The work wasn't a lecture or a generic plan. It was collaborative brainstorming and real effort from everyone working together to get aligned. If you brought in someone to look at your team's performance honestly, what do you think they'd find first?